Privacy Policy


Privacy and cookies policy

  1. Introduction

1.1    We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.

1.2    We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. You will be able to choose which cookies to accept, apart from the few session based (stored only for the duration of your visit) cookies that we require for the smooth operation of the website.

  1. Collecting personal information

2.1    We may collect, store and use the following kinds of personal information:

(a)    information about your computer and about your visits to and use of this website (including your IP address if you have agreed for us to track your non-anonymised data, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

(b)    information that you provide to us when registering with our website (including your email address and personal account preferences);

(c)    information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);

(d)    information relating to any purchases you make of our goods (including your name, delivery address, payment address, telephone numbers, email address and card details);

(e)    information that you post to our website for publication on the internet (including your user name, profile pictures and reviews);

(f)    information that you post to our website when leaving a comment (including information relating to your IP address and browser user agent string to help spam detection, and an anonymised string created from your email address which may be provided to the Gravatar service to see if you are using it);

(g)    information contained in or relating to any communication that you send to us (including the communication content and metadata associated with the communication);

(h)    any other personal information that you choose to send to us; and

(i)     your preferences relating to the use of cookies on our website.

2.2    We collect information about you during the shopping and checkout procedure in our store. While you visit our site we will track:

(a)    products you have viewed (we’ll use this to, for example, show you products you have recently viewed);

(b)    location, IP address and browser type (we use this for purposes like estimating taxes and shipping); and

(c)    shipping address (we will ask you to enter this so that we can estimate shipping before you place an order and for sending you an order);

2.3    We also use cookies to keep track of cart contents whilst you are browsing our site.

2.4    When you purchase from us (including for the purposes of any recurring subscription payments payable), we will ask you to provide information including your name, billing address, shipping address, credit card/payment details and optional account information such as username and password. We will use this information for purposes, such as, to:

(a)    send you information about your account and order;

(b)    respond to your requests, including refunds and complaints;

(c)    process payments and prevent fraud;

(d)    set up your account for our store;

(e)    comply with any legal obligations we have, such as calculating taxes;

(f)    improve our store offerings; and

(g)    send you marketing messages, if you choose to receive them.

2.5    If you create an account, we store your name, address, email and phone number, which will be used to populate the checkout for future orders.

2.6    We will also store comments or reviews if you choose to leave them.

2.7    Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

  1. Using personal information

3.1    Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.

3.2    We may use your personal information to:

(a)    administer our website and business;

(b)    personalise our website for you;

(c)    enable your use of the services available on our website;

(d)    send you goods purchased through our website;

(e)    send statements, invoices and payment reminders to you, and collect payments from you;

(f)    send you non-marketing commercial communications;

(g)    send you email notifications that you have specifically requested;

(h)    send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);

(i)    send you marketing communications relating to our which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(j)    provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);

(k)    deal with enquiries and complaints made by or about you relating to our website;

(l)    keep our website secure and prevent fraud; and

(m)   verify compliance with the terms and conditions governing the use of our website.

3.3    If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.

3.4    When you leave a comment on our website we collect the data shown in the comments form, as well as your IP address and user agent string in order to help with spam detection. An anonymised string will be created from your email address (also called a hash) which may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automaticc.com/privacy/. After approval of your comment, your profile picture will be visible to the public in the context of your comment.

3.5    We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

3.5    All our website financial transactions are handled through our payment services provider, Stripe.You can review the provider’s privacy policy at https://stripe.com/gb/privacy. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

  1. Disclosing personal information

4.1    We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy.

4.2    We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

4.3    We share information with third parties who help us provide our orders and store services to you; for example:

(a)    our merchant service provider, Stripe, in order to collect payment; and

(b)    our shipping suppliers (such as Royal Mail), in order to deliver your order to you.

4.3    We may disclose your personal information:

(a)    to the extent that we are required to do so by law;

(b)    in connection with any ongoing or prospective legal proceedings;

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d)    to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e)    to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

4.4    Except as provided in this policy, we will not provide your personal information to third parties.

  1. Data transfers

5.1    Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

5.2    Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

5.3    Visitor comments may be checked through an automated spam detection service.

5.4    You expressly agree to the transfers of personal information described in this Section 5.

  1. Retaining personal information

6.1    This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

6.2    Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.3    Without prejudice to Section 6.2, we will usually delete personal data falling within the categories set out below at the date/time set out below:

(a)    we generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it;

(b)    we will store order information for 7 years for tax and accounting purposes (this includes your name, email address and billing and shipping addresses);

(c)    if you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue; and

(d)    for users that register on our website, we also store the personal information provided to us in their user profile. All users can see, edit, or delete their personal information at any time (except that they cannot change their username). Website administrators can also see and edit that information.

6.4    Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:

(a)    to the extent that we are required to do so by law;

(b)    if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

  1. Security of personal information

7.1    We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

7.2    We will store all the personal information you provide on our secure servers.

7.3    All electronic financial transactions entered into through our website will be protected by encryption technology.

7.4    You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7.5    You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

7.6    If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website may be able to download and extract any location data from images on the website.

7.7    Members of our team have access to the information you provide us in order to fulfill orders, process refunds and support you. For example, both Administrators and Shop Managers can access:

(a)   order information such as what was purchased, when it was purchased, and where it should be sent; and

(b)   customer information like you name, email address, and billing and shipping information.

  1. Amendments

8.1    We may update this policy from time to time by publishing a new version on our website.

8.2    You should check this page occasionally to ensure you are happy with any changes to this policy.

8.3    We may notify you of changes to this policy by email or through the private messaging system on our website.

  1. Your rights

9.1    You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a)   the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

9.2    We may withhold personal information that you request to the extent permitted by law.

9.3    You may instruct us at any time not to process your personal information for marketing purposes.

9.4    You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

9.5    In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, and we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

  1. Third party websites

10.1  Our website includes hyperlinks to, and details of, third party websites.

10.2  We have no control over, and are not responsible for, the privacy policies and practices of third parties.

  1. Updating information

11.1  Please let us know if the personal information that we hold about you needs to be corrected or updated.

  1. About cookies

12.1  A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

12.2  Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

12.3  Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

12.4  Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

  1. Our cookies

13.1  We use session and persistent cookies on our website.

13.2  The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

(a)    we use PHPSESSIDto track a user as they navigate the website and enable the use of a shopping cart on the website; and

(a)    we use uncodeAI.css, uncodeAI.screen and uncodeAI.imagesto monitor your devices screen size and serve you the correct sized image during a website session of use.

  1. Analytics cookies

14.1  We use Google Analytics to analyse the use of our website.

14.2  Our analytics service provider generates statistical and other information about website use by means of cookies.

14.3  The analytics cookies used by our website have the following names: [_ga, _gat, __utma, __utmt, __utmb, __utmc, __utmz and __utmv].

14.4  The information generated relating to our website is used to create reports about the use of our website.

14.5  Our analytics service provider’s privacy policy is available at: http://www.google.com/policies/privacy/.

  1. Third party cookies

15.1  Our website also uses third party cookies.

15.2  Details of the third party cookies used by our website are set out below:

(a)    YouTube: we use the YouTube service to stream video content on our website. Viewing our YouTube content is via opt-in when you first visit the website.

  1. Blocking cookies

16.1  Most browsers allow you to refuse to accept cookies; for example:

(a)    in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;

(b)    in Firefox (version 47) you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and

(c)    in Chrome (version 52), you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

16.2  Blocking all cookies will have a negative impact upon the usability of many websites.

16.3  If you block cookies, you will not be able to use all the features on our website.

  1. Deleting cookies

17.1  You can delete cookies already stored on your computer; for example:

(a)    in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete-manage-cookies#ie=ie-11);

(b)    in Firefox (version 47), you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and

(c)    in Chrome (version 52), you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.

17.2  Deleting cookies will have a negative impact on the usability of many websites.

  1. Cookie preferences

18.1  You can manage your preferences relating to the use of cookies on our website by visiting: Privacy Preferences.

  1. Our details

19.1  This website is owned and operated by Deborah Diane Turner.

19.2  Our principal place of business is at 31 Beeches Avenue, Acocks Green, Birmingham, United Kingdom, B27 6LP.

19.3  You can contact us:

(a)    by post, using the postal address given above;

(b)    using our website contact form; or

(c)    by email, using contact@deditu.uk